Sunday, September 08, 2002

SOCIAL RESPONSIBILITY
Gruezi damen und herren, willkommen bei the blogspot website von 'SAMTHASIM'!!!! Heute meine subjek gibts eine selber opinion und das subjek ist 'Social Responsibility'......Vielen Dank!!!! Viel Spass!!!! Guten Reden!!!!! Und Ich wunschen ihnen einen guten seiten!!!!!! "Auf Wedersehen"!!!!!!!

Presidential Charity", just look how many companies took part to support n sponsor this charity event, their objective, was it just to support the charity event itself or was it another strategic move to attract stakeholders n investors into their business. Ladies and gentlemen, I should admit that todays business world has turn from a comprehensive arena to a guerilla warfare. Companies kill one another, with their unimaginable creativity working with technology and using manpower to their advantage. Big businesses are becoming more friendly towards the environment, in the eyes of the public, they build charity homes, donate money to needies, create scholarships, all these are 'Strategic Business Moves', so that they gain access and win the support of the national government, in which, to proceed with their expansion plans. National heritage is also destroyed away by them, for the expansion of their new businesses.

Nowadays, big businesses are slowly chasing small businesses away from the business arena. The giants comes up with promotions which is irresistible, while the tiny ones still takes their time shouting out their famous satay or seafood at the coffeeshops. Today, entrepreneurs in Singapore, in the food and lodging industry are holding on to their money, 'Why', coz the market is becoming more saturated, with the 'Giants' expanding their businesses where they provide their customers whatever they want 'Under One Roof'. But looking on the positive side of their objectives, many locals gain sponsorship and life has become much more harmonious. Without these 'Giants', the business arena would have become less competitive, and innovative and consumers would still be eating beside push carts, near fly-infested areas at Geylang Lor 23, famous for Fish Ball Mee etc....

The best-managed companies in today's fast moving global economy are doing more than producing good returns for investors. They are adding new value to the communities they serve in very businesslike ways.

World-class companies are those that go beyond delivery of competitive consistent-quality goods and services worldwide. They are also preferred employers, preferred investments and preferred neighbours wherever they operate. To help achieve their non-financial objectives, many have adopted corporate creeds or ethic statements to govern their behaviour. They measure their performance on balanced scorecards that include involvement in the communities they serve. Each knows that its entry into new markets will be judged on its past performance elsewhere. This self-interest helps to assure that corporate citizenship considerations are imbedded into day-to-day business decision-making.

While most global companies are experienced at competing for customers, talent and investment worldwide as well as competing for reputation, as a good citizen is fast becoming a high priority as well. To be a preferred neighbour in distinct communities across five continents requires a company to think and act locally. To succeed, they must also think and act globally.

Traditional community relations management, with an emphasis on charitable support for local organizations, is not enough. This is especially true for companies that have delegated community grant making to local business heads, with no company-wide guidelines. In such cases, a single company can find itself simultaneously supporting an AIDS walkathon in one market, a beach clean-up in another, and a jazz concert in yet another.

Moreover, grants alone rarely differentiate the work of one company from another. Tapping other corporate resources, especially those linked to a company's business strengths, can. A business-related strategy can engage employees, encourage them to participate in community problem-solving and share in the pride of accomplishment. Leveraging business strengths can also help companies build shareholder confidence in a company's community investments by demonstrating that healthy communities and healthy businesses prosper hand in hand.

Not surprisingly, the world's leading companies are rethinking their community involvement along these lines and becoming much more strategic about it. They are prioritising community issues common to markets they serve and assessing how particular business strengths can be organized to make a measurable impact on them. As they do this, they often seek to collaborate with Governments to assure that the strategy they have adopted is consistent with public initiatives.

As the global economy accelerates and becomes even more interdependent, well-managed companies will play helpful roles in setting standards for community involvement. They will increasingly focus their energies in areas where they can leverage their core-business strengths, target their resources and return the best value to their communities, their employees and their investors.
For the past decade, many big players in the hospitality environment such as Marriott, Shangri-La, Starbucks, Pizza Hut and Mac Donalds have established themselves as giants in the industry. These big names are well known throughout the globe. Their involvement in public activities such as hygiene campaigns, supporting the poor and needy as well as other community relations’ activities have instilled to the world that they not only care about the well-being of the company but also the environment in which they operate.

Increasingly, the business community is recognising the strength and financial reality that the inclusion of the environment into corporate strategy can offer. The concept of cleaner production and of environmental management has meant that the environmental aspects related to a firm, its products and services are becoming increasingly integrated into every aspect of its operation.